Websites Built Around Business Goals
Our Work
The best way to judge a web partner is to look at how they approach real business problems. That can mean making a multilingual buying journey clearer, turning referrals into confident enquiries, reducing wholesale admin, giving distributed teams more control or keeping a complex website stable through ongoing change.
Starting price for a business website built around your goals
Typical weeks from approved project scope through to website launch
Custom design and development on every website build we deliver
A Multilingual Insurance Website Built to Make the Buying Journey Clearer
A travel insurance business serving Schengen visa applicants needed a stronger website for a trust-sensitive, multilingual buying journey.
The previous website felt outdated and made the purchase and enquiry flow harder to follow. In this kind of market, clarity and trust are part of the conversion path.
Work delivered
- Full redesign and WordPress rebuild
- Custom theme development from supplied desktop and mobile designs
- Multilingual site structure
- Forms connected into the lead flow
- Analytics and page/form tracking setup
- CRM-connected enquiry flow
- Google Maps integration
Why it mattered
- Visitors gained a clearer route from policy information to purchase or enquiry
- Multiple languages became part of one consistent customer journey
- Enquiries entered the existing CRM flow
- Page and form tracking gave the business better visibility into visitor behaviour
- The new backend made ongoing content easier to manage
Client Testimonial: Five Stars on Google
★★★★★
"Serge did a great job with setting up a product webpage for me & was always happy to make adjustments until we got the perfect end result. Highly recommend!"
A Law Firm Website Designed to Turn Referrals Into Confident Enquiries
THE DEMO The business is fictional. The decisions behind the website are not.
Kirkwood & Hanley is a concept website for a family law practice in Takapuna.
Most of their clients would arrive through referrals. The website is designed to pick up where that recommendation leaves off by establishing trust, answering the questions people may feel awkward asking and making the next step clear.
Built around:
- Services explained in plain language
- Costs introduced before the visitor has to ask
- A calm route from a difficult situation to an enquiry
- Strong local signals for Takapuna and the North Shore
Underneath is a complete responsive build with structured practice-area content, reusable page templates and an enquiry journey shaped around privacy and contact preferences.
Client Testimonial: A Smooth First Website
"We built our first website with Code Artists. Everything went smooth, so I want to say a special thanx to Sergei! His fantastic communication and problem-solving abilities helped a ton! Did not even know where to start before our first meeting. Thank you so much for everything you have done!"
A Wholesale Portal Built Around the Way the Business Actually Works
A New Zealand supplier business needed to replace a legacy ecommerce setup and a manual wholesale ordering process.
Before the rebuild, product, pricing, and stock information had to be managed across the website, the ERP, and spreadsheets. Wholesale offers were also handled manually, and there was no proper online portal for approved retail accounts.
Work delivered
- Rebuilt the setup as two WooCommerce websites
- Created a public-facing product website
- Created a gated wholesale portal for approved retail accounts
- Synced stock and pricing from the ERP
- Supported pricing at both retail-group and individual account level
- Added manager-controlled special deal pricing
- Built custom discount logic for bundle and bulk offers
- Added a suggested-order workflow for retail accounts
Why it mattered
- Reduced duplicated handling across the website, ERP and spreadsheets
- Gave approved retailers a proper place to view their pricing and order online
- Made customer-specific deals easier to control without manual workarounds
- Created a wholesale setup that could support more retail accounts without the same increase in administration
Client Testimonial: Detail Under a Tight Deadline
"I cannot speak highly enough of Code Artists! Their attention to detail, while still being able to meet a tight deadline is something that was significant to me on this project. Communication was clear and consistent."
A Multi-Location Website Built to Reduce Central Admin
A martial arts school network operating across New Zealand needed a website structure that could scale across multiple locations.
The previous site created significant admin overhead, with content updates handled centrally across schools, schedules, and events. The public-facing experience also felt dated on both desktop and mobile.
Work delivered
- Full WordPress rebuild from the ground up based on supplied designs
- Custom theme and templates
- Mobile layouts developed and implemented beyond the supplied desktop designs
- Custom membership area built with the WordPress API
- Role-based permissions for different schools and user types
- Forms, application flows, and admin handover materials
Why it mattered
- Individual schools could manage the content relevant to them
- Routine updates no longer had to pass through the central team
- New locations could fit into an established website structure
- Students and members received a clearer experience across desktop and mobile
Client Testimonial: Back for Project Two
"Working with Code Artists is always a great experience (this is our second project). I've used a lot of developers in the past and I'm so glad I've finally found them. We're moving to an ongoing retainer now so we always have their talents available."
Keeping a Complex Enterprise Website Stable Through Ongoing Change
Not every worthwhile project is a new build or full rebuild.
This example reflects ongoing support delivered across multiple phases of work on an existing headless WordPress website, covering maintenance, testing, fixes, content changes, deployment, and documentation across multiple environments.
Work delivered
- WordPress core and plugin updates
- Backups across live, production, and staging environments
- Front-end and back-end regression testing
- Form fixes and post-update checks
- Content updates and live deployment
- Handover documentation to make future edits easier
What it gave the client
- Less routine website work falling on the internal team
- Safer updates through regression testing and post-release checks
- A cleaner process for moving changes from staging to live
- Documentation that made future maintenance easier to pick up
- Dependable technical help when forms or front-end behaviour needed attention
Want a Free Second Opinion?
If you are weighing up a new website, a rebuild, or a more complex setup, you can book a free second-opinion call. We can help pressure-test the scope, spot risks early, or simply give you a practical view before you commit to anything.
Book a Free Discovery Session