Ecommerce
Web Development
Company
Services / Ecommerce Development
Looking for an ecommerce web development company that can plan, build, and support a serious online store?
We create custom online shops for businesses in Auckland and wider New Zealand. Our usual approach is to use trusted platforms such as Shopify and WooCommerce, with headless frontends where the project genuinely calls for more flexibility or custom behaviour.
Our projects typically start from NZ$15,000–20,000+ and usually take 10–14 weeks from sale to launch. That scope generally covers discovery, structure, cart flow, analytics, tracking, and basic technical SEO setup. More advanced work, such as ERP integrations, subscription systems, or other custom platform connections, is scoped and quoted separately.
We do not promise instant rankings or guaranteed revenue. We focus on building a store foundation that is easier to use, easier to manage, and better suited to long-term growth.
If you also need the wider website around the store experience, see our broader website design service.
Ecommerce built for real business needs
Some stores can run on a standard theme and a light setup. Others need more than that.
If your business has a more complex product range, multiple customer types, custom pricing rules, or systems that need to talk to each other, the website has to do more than look good. It has to support the way the business actually operates.
That is where we come in.
We build online stores with a strong focus on structure, usability, maintainability, and practical day-to-day use. That can include product and collection planning, custom functionality, retailer or trade workflows, integrations, and a build process designed to keep the project clear and controlled.
What we do
Our website development services cover more than just the build itself. We plan the structure, user journey, and platform early. That helps us create more effective ecommerce websites for NZ businesses. It also keeps the project clearer from planning through to launch.
Strategy, structure, UX and web design
A strong online store build starts before development begins. We use an early planning phase to understand your business model, product range, target audience, buying journey, and any technical constraints.
That work can include discovery, sitemap thinking, keyword direction, product and collection structure, and platform decisions. The goal is to make the important decisions early, so the build does not drift halfway through.
Custom ecommerce solutions
We develop custom stores using Shopify or WooCommerce, with the technical approach chosen to match the project.
Our e-commerce development service typically include:
- product and collection setup
- cart and checkout process planning
- content page templates
- analytics and tracking setup
- basic technical SEO foundations
- responsive frontend development
- quality assurance before launch
Where it makes sense, we can also use a headless frontend such as Next.js to give more control over design, interactions, and frontend performance.
Rebuilds, migrations, and integrations
If your current setup is slow, hard to manage, or limited by old decisions, we can rebuild it into a cleaner stack.
That may involve moving from one platform to another, replacing a brittle frontend, or building custom functionality around the way your business actually works. Integrations with CRMs, booking tools, email platforms, or ERP systems are scoped separately when they go beyond the core website build.
Ongoing maintenance and support
Launch is not the end of the job.
We offer managed hosting and support plans starting from NZ$50 per month, covering core items such as backups, updates, monitoring, and basic incident response. Higher support tiers include monthly time allowances for small changes, while larger updates are scoped separately.
Shopify and
WooCommerce
Shopify is often a strong fit for businesses that want a reliable commerce backend, a mature app ecosystem, and a store that can grow without unnecessary operational overhead. It can work especially well for larger catalogues, and once a store starts getting beyond roughly 5,000 products, it is often the more practical option to manage and scale.
WooCommerce can be a strong fit when a business wants to own the website more directly, rather than relying on a closed platform. It also suits projects that need more control over content, custom logic, or the wider website experience. We usually approach WooCommerce as a custom build rather than a pile of plugins and quick fixes, which helps keep the setup easier to manage over time.
Headless
where it makes sense
In a headless setup, the customer-facing frontend is built separately from the platform behind it. For the right store, that can improve speed, give more control over the user experience, and make it easier to build custom frontend functionality while Shopify or WooCommerce still handles the backend.
That does not make headless the right choice for every project, and it is not a shortcut to rankings on its own. Better speed can support SEO and user experience, but it is only one part of the picture. We use a headless approach where there is a clear benefit, and stick with a conventional build where that is the more practical option.
Why work with
Code Artists
Clear scope and sign-offs
Every major stage is structured around approvals. That helps reduce surprises, keeps the project more predictable, and makes it easier to separate included work from later change requests.
Built for performance and maintainability
We build with performance, responsiveness, and technical setup in mind from the start. That includes the practical foundations an ecommerce store needs before wider SEO or digital marketing work can do its job properly.
We do not treat performance or SEO as magic claims. We treat them as part of building the site properly.
Support after launch
For businesses that need a dependable partner after go-live, we provide ongoing support and maintenance rather than disappearing after launch.
That includes managed hosting options, updates, backups, monitoring, and structured support for approved changes.
What clients say
Code Artists were an absolute pleasure to work with. They performed high quality work, communicated well and had a quick turnaround for the project. Special thanx to Serge! Where initiative was needed he helped guide us to get the best results for our online store while also making sure everything was up to our requirements. I can not recommend those guys enough and will definitely be working with them again.
— Client feedback is shared anonymously due to confidentiality agreements.
Example of e-commerce web development we do
This particular project involved replacing a legacy e-commerce website and manual wholesale ordering setup for a New Zealand supplier business.
Before the rebuild, too much of the work was manual. Product, pricing, and stock information had to be handled across the website, the ERP, and spreadsheets. Wholesale offers were also managed manually. There was no proper online portal for approved retail accounts.
We rebuilt the setup as two WooCommerce websites. One was a public-facing product website. The other was a gated wholesale portal for approved retail accounts.
The wholesale portal was built around how the business actually worked. It synced stock and pricing from the ERP. It supported pricing at both retail-group and individual account level. Managers could also apply special deal pricing when needed. On top of that, we built custom discount logic for bundle and bulk offers.
We also added a workflow for suggested orders. Managers could prepare orders for retail accounts inside the system instead of handling that process manually.
The result was a much easier system to run day to day. Teams no longer had to manage the same information in multiple places, and wholesale ordering became easier to handle at scale.
Frequently Asked Questions
How much does a custom ecommerce website cost?
How long does a project take?
Do you work with Shopify or WooCommerce?
Can you build B2B or wholesale ordering websites?
Do you handle payments, checkout, and shipping setup?
Can you handle integrations and support?
Start your project!
If you are looking for help with a new store, a rebuild, or a more capable long-term setup, let's have a chat.
We will use the initial conversation to understand your goals, scope, and fit, then outline a practical next step based on your requirements.
Get in Touch